If 2020 was the year of the e-commerce boom, 2021 was the year the industry hit major challenges: Data privacy changes deeply impacted merchants’ social media ads, and supply chain issues forced merchants to get creative with their inventory. Despite all that, though, shopping in the U.S. remained steady and Shopify stores increased their 2021 Black Friday sales by 21%.
As we approach our third roller coaster year defined by the pandemic, what will happen to global commerce? What new trends will define e-commerce? And most importantly, how can entrepreneurs and merchants prepare for — and take advantage of — rapidly evolving e-commerce trends in 2022?
Here are a few educated guesses on what will be critical to e-commerce in 2022, along with some advice on how to prepare your brand or company.
Personalization and zero-party data become critical
One of the two key trends that
Article source: https://techcrunch.com/2022/01/04/4-trends-that-will-define-e-commerce-in-2022/
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