As business owners and leaders start to set intentions for the greater part of next year, Shopanova‘s co-founders, Daniel Stafford and Robby Switzer, want organizations to keep in mind the power of planning ahead.
“A great business strategy includes mindfulness and intention,” said Stafford. “After a business has launched, it lives and dies by its values and culture.”
Looking to the future, Stafford realized he wanted to be forward-thinking; whatever came next had to align to his values and create success—without costing him time away from his family.
“When we formulated what was important in our business, we looked forward and how it would affect what elements we treasured most,” he explained. Using their ethics of hard work, curiosity, and serving the end-user, Shopanova, an e-commerce advertising agency, was born.
“Seeing our clients grow, prosper, and exceed is as fulfilling as a great day on the water,” Switzer said. “We’re about a meaningful Article source: https://ceoworld.biz/2022/01/01/how-two-former-fisherman-lead-businesses-to-a-great-marketing-catch/
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