It’s been another year of growing sophistication across the marketing technology landscape. As artificial intelligence (AI) and advanced automation progress, capabilities being introduced into the ever-growing array of martech stacks and customer engagement technologies is exploding.
Thanks to acceleration of digital and ecommerce during the pandemic, there’s growing desire for agile, cloud-based, flexible technology solutions that can adapt to business needs, whether these be for commerce solutions or digital or hybrid experience management.
Combine that with marketing teams needing to decouple from cookies and shore up their first-party data positions, both in terms of data management and security as well as actionability, and it’s clear martech and customer technology integration and optimisation are going to be critical in 2022 and beyond.
In the second of our special predictions report series, CMO
Article source: https://www.cmo.com.au/article/693935/12-martech-trends-watch-2022/
Recent Comments