Supercharge Your SMS Marketing With This Simple Service

For the uninitiated, SMS marketing, or text message marketing, is the practice of using text to convert leads and keep customers engaged. As a rule of thumb, messages are usually 160 characters or less. While there are multiple ways to utilize this channel, this article will focus on the dos and don’ts of using text to communicate promotions, updates (changed business hours, status updates) and events to your customer base.

Not all SMS marketing tools are built equally, though. Choosing the right one is crucial

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