The business messaging landscape constantly evolves as new technology advancements and innovative ways to engage customers disrupt the ecosystem. Nearly 70 percent of consumer-brand interactions shifted to messaging during the pandemic, and this trend will likely continue as nearly 65 percent of the global population sends and receives SMS messages.
There are several SMS messaging options available to businesses, including short codes, 10-digit long codes (10DLC), and toll-free numbers. Each SMS messaging type has unique strengths best suited for specific use cases. For businesses wanting to keep conversational commerce flowing while also engaging with customers cost effectively and securely, it’s essential to understand each messaging type and in which scenario they’re most beneficial.
- Short code: Used for texting, a five- or six-digit phone number that the Common Short Code Administration manages. As the best option for supporting large volumes of messages — making them more scrutinized by phone companies — a business can use short codes
Article source: https://www.mytotalretail.com/article/selecting-the-best-messaging-model-for-your-business-from-short-codes-long-codes-and-toll-free-sms-texts/
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