This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own.

Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue.

However, despite the increase in popularity, the online pool of potential customers is beginning to shrink.

Paid social has become saturated with competitors, making it harder to gain profitable wins.

Consumers are beginning to use ad blockers to reduce timeline clutter, while others are turning away from social media entirely.

Fortunately, there’s a new way to get around ad blockers and in front of highly qualified leads – sponsored newsletter ads.

Sponsored newsletter ads can help you reach millions of people at the right time within the customer journey.

What Are Newsletter Sponsorships?

Newsletter sponsorships are paid advertisements that are placed into existing, high-performing, high-engagement, active email newsletters or mailing lists.

By connecting with verified email publications that have a large subscriber

Article source: https://www.searchenginejournal.com/paved-newsletter-sponsorships-strategy/427897/

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