Brands: why texting your customers is good for business

E-Commerce brands need to start adapting to the new realities of marketing in the privacy-first era. Focusing on zero- and first-party data and finding new channels of communication with their audiences — and doing so quickly — is the only way to stay competitive in a cookieless world.

SMS is direct, personalized and consent-based, meaning it ticks all the boxes for a new addition to your overall marketing strategy. But it’s important to make sure you’re sending the texts that your customers actually want to receive.

We ran a survey with 2,000 consumers from the UK, Netherlands, France and Sweden and found out that 76% of them would be interested in texting with brands. Respondents also shared where they stood when it comes to data, privacy, online shopping, and what they really want from SMS marketing.

Consumers want engaging, mobile-first experiences

Let’s start with some good news: now

Article source: https://www.thedrum.com/profile/yotpo/news/do-people-want-to-get-sms-from-your-brand-data