Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund.
The investment comes as the startup is ramping up efforts to expand into the U.S. and double down on marketing, sales and account management. Part of the investment will be used to hire more staff in South Africa and support the commercial expansion to the U.S.
Mobiz works as a code-free tool that helps marketers, enterprises and SMBs create and send SMS campaigns to their customers without any marketing experience. CEO Greg Chen founded the company in 2014 came from his 15-year span in the mobile industry, noticing how enterprises in South Africa struggled to target and engage their customers via SMS efficiently.
“In South Africa and Africa general, there are a lot of companies using SMS Article source: https://techcrunch.com/2021/11/23/south-africas-mobiz-nabs-4m-to-expand-personalized-sms-marketing-into-the-us/
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