A marketer’s job is challenging. They are tasked with engaging customers across digital and offline channels and multiple interactions throughout the buyer’s journey in a personalized and compelling way. Add increased regulations around consumer privacy and recent changes like Mail Privacy Protection in Apple’s latest iOS release and the ongoing deprecation of third-party cookies, and truly understanding the customer is even more complicated.
As planning begins for the upcoming year and marketers look for new ways to attract and keep customers engaged, it may be natural to look to new technologies. But marketing budgets are likely to stay flat or even decrease so what’s a marketer
Article source: https://diginomica.com/key-successful-customer-engagement-tried-and-true-marketing-methods
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