While the pandemic and refinance boom are really separate phenomena, it’s hard to know which one is causing which consumer behavior, said Nick Belenky, chief revenue officer for Top of Mind, which offers customer relationship management system Surefire and is now owned by Black Knight.
Lenders are “looking for ways that they can influence borrowers to interact with their websites, interact with him socially, through social posts and are looking for sources of content,” Belenky said. So Surefire is creating social content for its clients to help them deal with what it calls the “refi boom recovery.”
But that is not enough. Counter to prepandemic research indicating diminished influence for direct mail, Surefire is creating omnichannel marketing pieces such as direct mail to enhance contact. Consumers
Article source: https://www.nationalmortgagenews.com/list/lead-generation-in-a-post-pandemic-world
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