How local governments can better utilize text messages

For many people, text messaging is still thought of as a way to communicate with family and friends. But more and more, businesses are getting in on the short message service (SMS) action, using these quick messages to reach customers and prospects with meaningful marketing messages. There is no reason government agencies shouldn’t also be tapping into the benefits of texting.

Texting campaigns are largely extremely effective. Research from OpenMarket estimates 83 percent of millennials open SMS messages within 90 seconds of receiving them. Previous research from Gartner indicated 90 percent of all people read texts within three minutes of receiving them, and that SMS boasts a 98 percent open rate.

For government agencies, email is often the go-to method of communication. And its rates are decent, especially compared to other industries. According to a 2021 analysis by Campaign Monitor that broke down email open rates by industry, government

Article source: https://www.americancityandcounty.com/2021/11/24/how-local-governments-can-better-utilize-text-messages/