Howard Brown Creates Revenue.IO To Optimize Digital Sales, Marketing And Service

The Revenue Enablement Institute states in its 21^st Century Commercial Model report, “Digital Technology and the advent of advanced analytics and AI – offer tremendous potential to improve the productivity, engagement, speed, and visibility of sales teams. While we’ve seen sales and marketing technology generate real value for revenue teams, overall, it has never fulfilled its immense promise.”

This is about to change. A mix of customer, demographic, financial, and market forces will finally force enterprises to take the digital transformation of sales seriously. Over the next five years, an exponential rise in digital interactions between buyers and suppliers will break traditional sales models, with 85% of B2B sales occurring through digital channels, according to Gartner. 

One company helping to lead that transformation is Revenue.io

Article source: https://www.forbes.com/sites/brucerogers/2021/11/18/howard-brown-creates-revenueio-to-optimize-digital-sales-marketing-and-service/