A message length set to 160 characters with no branding, no imagery, and no video doesn’t scream out as the most cutting-edge marketing tool. However, with so much noise and distraction from online marketing vying for customer attention, the humble SMS still holds the crown as one of the most powerful sales conversion tools for retailers this coming Black Friday event.
Whilst an SMS by its very nature is a simple, plain text message, building an SMS campaign to maximise conversion rate takes careful consideration and planning. The limited branding opportunities, short content length, and lack of engaging visuals, makes the SMS a fast to assemble marketing tool, but marketers shouldn’t underestimate the importance of properly planning an SMS campaign.
A company that knows a thing or two about SMS marketing is CM.com. For over 20 years they have been innovating the way in which companies interact with their customers, and their
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