LONDON, Nov. 4, 2021 /PRNewswire/ — Ecommerce brands around the world are preparing their Black Friday-Cyber Monday campaigns to take advantage of the biggest sales season of the year. However, while they’re planning their perfect copy and the biggest discounts they can give, a new report suggests that they may need to take the opposite approach: fewer words, and smaller discounts, will lead to bigger sales.
Omnisend’s new research shows that this “less is more” aspect applies to nearly every part of email marketing:
- Discounts offering 10%-25% off show better click rates than lower or higher % discounts
- Emails with 2-3 CTAs show the best click
Article source: https://www.prnewswire.com/news-releases/data-shows-smaller-discounts-fewer-ctas-lead-to-better-sales-during-black-friday-301416666.html
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