Because we’re just 22 days from the official start of the holiday shopping season, we reached out to several growth marketers we’ve gotten to know through our TechCrunch Experts project to find out how this year’s supply chain issues are effecting their planned campaigns.
We spoke with:
- Julio Lopez, director of client strategy, retail practice lead, Movable Ink
- Chris Toy, CEO and co-founder, Marketer Hire
- Kristin Dick, head of operations and growth marketer, Tuff
- Dipti Parmar, founder, Dipti Parmar Consulting
The global supply chain disruptions we’ve seen so far this year will take time to repair. Even as vaccinated employees get back to work, a kaleidoscope of bottlenecks remain: truck driver shortages, congestion at shipping ports and the scarcity of empty shipping containers and the vessels that can carry them.
In quarterly earnings calls, “there were adjustments made to projections based on the fact that there’s no
Article source: https://techcrunch.com/2021/11/05/the-holiday-shopping-season-is-coming-how-are-growth-marketers-preparing/
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