BOSTON, Oct. 27, 2021 /PRNewswire/ — Klaviyo, a leading customer data and marketing automation platform, today announced a variety of new platform features to help brands craft more effective marketing campaigns heading into the holiday season. This collection of innovations will enable brands to more easily create and send relevant messages to help engage their audience across multiple channels. Brands will also get inspiration from industry leaders on their top-performing email and SMS content, all on an advanced engine that can handle billions of messages and events at scale.
The new features—announced today at the company’s latest Klaviyo Product Event—double down on the SMS product Klaviyo launched in 2020, adding more robust and customizable offerings for brands that want to build relationships with consumers via SMS texting. The SMS enhancements complement Klaviyo’s email marketing solutions, which are also getting a creative boost with new
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