What’s the One Thing Gen Z, Millennials, Gen X and Boomers Have All Relied On in the Pandemic? Texting.

BOSTON, Sept. 23, 2021 /PRNewswire/ — Klaviyo, a leading customer data and marketing automation platform, today released “SMS for Marketers,” a new study that delves into how consumers’ relationships with their phones have changed during the pandemic, including the increased relevance of texting across all generations and cohorts.

Notably, more Americans (51%) say they have increased their use of texting in the past 12 months, compared with other popular forms of communication. With this shift in consumer mobile behavior, brands need to pivot their marketing strategies to focus more on SMS to reach their customers.

Key findings of the survey, which polled 2,000 Americans ages 13-76 who own cell phones include:

Our Phones Are Our Lifelines — With Texting Leading the Way
According to the study, more than half (59%) of Americans say that their phone has been their lifeline during the pandemic; 47% said

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