The partnership will enable a frictionless experience for millions of shoppers to connect to fashion and entertainment brands through a direct line of mobile communication
Attentive, the most comprehensive text message marketing solution, announced a partnership with Authentic Brands Group (ABG), a global brand owner, marketing, and entertainment company, and SPARC, a leading retail enterprise, to offer shoppers mobile commerce and unique shopping experiences via SMS. Customers will be able to subscribe to SMS programs, powered by Attentive, that grant access to personalized interactions with their favorite brands.
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“With the acceleration of e-commerce, including increasingly more purchases made on mobile, brands must innovate to keep pace with the shifting expectations of consumers,” said Brian Long, CEO and Co-founder, Attentive. “We are excited to power ABG’s mobile commerce to help the business evolve in new
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