Black Friday, Cyber Monday, and the rest of the holiday shopping season just got harder for brands. On September 20th, Apple released iOS 15, moving us closer to a fully opt-in world where consumers are in control and their privacy is the top priority.
iOS 15 comes with Mail App Protection, which gives all users of the Apple Mail app the ability to activate advanced privacy features, while preventing marketers from collecting critical information about user behavior. Consumers who activate Mail App Protection will be more anonymous than ever, which presents new challenges for marketers and one of the primary revenue drivers for brands: email.
Adopt SMS marketing before holiday shopping begins
What does this mean for holiday shopping? It means that when it comes to iOS users, marketers will not be able to trust or rely on open rates, geotargeting, or email address visibility. This doesn’t mean that you should cancel Article source: https://www.retaildive.com/spons/solve-ios-15-challenges-with-sms-this-holiday-season/607502/
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