From an e-commerce analytics tool to an intuitive platform, Klaviyo has come a long way. We sat down with Robert Gibson, the Senior Partnerships Manager, APAC at Klaviyo, to examine the changes in consumer behaviour, how it impacts retail strategies, and how they can cut through the noise in the lead up to Christmas.
What makes Klaviyo different from other email and SMS marketing software platforms?
Klaviyo started as an e-commerce analytics tool, which means that it’s built from the ground up to synthesise unlimited data from a customer’s ecommerce stack in a matter of seconds. We built robust solutions to turn this comprehensive data into engaging Article source: https://powerretail.com.au/sponsored-post/making-most-of-marketing-qa-with-klaviyo/
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