Cannabis Just Got Banned From SMS Marketing — What Now?

For years, SMS marketing has been one of the most effective ways for cannabis brands to nurture their customers through the funnel, but this has all changed now. In May 2021, several telecom companies began closing access to cannabis companies and in June, some of the biggest SMS marketing tools announced that they were no longer able to support the industry because of the industry’s SHAFT (sex, hate, alcohol, firearms, tobacco) rules.

This is just another setback in a long series of disappointments surrounding a growing and vibrant industry that has been embraced by consumers across all demographics, due to dated taboos that are still reflected in government policies.

So what now? Should cannabis companies expect further restrictions? And how can they pivot to new channels to keep the audiences they’ve worked so hard to build engaged and primed for conversion? Here’s what you need to know.

SMS Marketing: Getting the SHAFT

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Article source: https://gritdaily.com/cannabis-just-got-banned-from-sms-marketing-what-now/