Forward-thinking retailers are already looking to strengthen their marketing strategies for the holiday shopping season. It’s never “too early” to prepare for the holiday sales rush. With intelligent techniques and a strategic approach, you can make this holiday season one to remember! This year, marketers are forced to refine their email marketing strategies to account for Apple Mail privacy updates. To learn more about Apple Mail’s iOS 15 update, read our blog post.
Here are a few tips on how to maximize your email and SMS campaigns for the 2021 holiday season:
Integrate Email and SMS Campaigns
As the holiday season arrives and consumers’ lives get busier, it’s even more critical to reach your customers in a way that they’re comfortable with and that’s convenient for them. Increase your engagement rate four times by integrating email and SMS messages and you can create an overall workflow and communication cadence that reaches your customers
Article source: https://www.mytotalretail.com/article/making-the-most-of-email-and-sms-marketing-for-the-2021-holiday-season/
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