Warner Music has partnered with text message marketing platform Community, marking Community’s first deal with a major music company.
The partnership will see select Warner Music artists given the power to “personally text with fans” via a 10-digit Community number – about exclusive releases, ticket sales, merch, and more, “free”, according to a statement “of social algorithm interference, spam, and ads”.
Founded in 2019 by Matthew Peltier and Josh Rosenheck, Santa Monica headquartered Community is used by celebrities including Barack Obama and Ashton Kutcher, as well as a number of superstar artists. It counts 28 million members, with 6 billion messages having been sent through its platform.
The company raised $40 million investment from Salesforce Ventures in April, bringing its total amount raised, since launching in July 2019, to nearly $90 million.
Other Community investors include the likes
Article source: https://www.musicbusinessworldwide.com/warner-music-strikes-partnership-with-90m-backed-influencer-messaging-platform-community/
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