MessageMedia Strengthens App Ecosystem with Acquisition of Aprika’s

Global business messaging provider MessageMedia announced today its acquisition of Mercury SMS, the leading Salesforce native SMS platform from Aprika. The acquisition gives Salesforce users access to MessageMedia’s SMS expertise, allowing teams to seamlessly send and receive two-way text messages with their clients and deliver SMS campaigns to any size contact group.

Mercury SMS’s feature-rich messaging solution integrates with the Salesforce platform so users can receive and respond to messages in real-time via the Salesforce Message Feed, built-in automations, or in the Salesforce Mobile App.

Marketing Technology News: MarTech Interview with Cailin Pitcher, VP of Marketing at Paubox

By integrating with core platforms that SMBs are using today, more businesses can benefit from text messaging capabilities centrally within a single hub.

As the sole messaging solutions provider for Mercury SMS since 2014, the acquisition also allows MessageMedia to deliver better service and functionality to existing Mercury SMS customers.

MessageMedia Chief Executive Officer, Paul Perrett said, “We’re

Article source: https://martechseries.com/sales-marketing/messaging/messagemedia-strengthens-app-ecosystem-with-acquisition-of-aprikas-mercury-sms-a-salesforce-integration/