Ask SCORE by Dean Swanson
My last column highlighted the use of text messaging in your marketing strategies, and I quoted a survey from EZ Texting that observed most of us are very attached to our mobile phones. In fact, their research shows that Americans feel “conflicted (anxious, disconnected, out of touch, and stressed) but also present, relaxed, free and relieved — when they don’t have their phones” — especially millennials. So my feedback from some CEOs was “so tell us some practical suggestions about getting to millennials”.
Dean Swanson
Are you wanting to market your small business to millennial customers? Then you’d better get comfortable with texting. Millennials love texting so much that if they had to give up either talking or texting on their mobile phones, three-fourths would rather give up using the phone to talk, according to Article source: https://www.albertleatribune.com/2021/09/ask-score-how-to-drive-marketing-to-millenial-audience/
Recent Comments