E-commerce giant Shopify, the provider of an advanced software platform for online buyers and sellers with millions of registered merchants, has invested an undisclosed amount in Israeli e-commerce marketing firm Yotpo and will embark on a multi-year platform partnership with the company to help clients grow their businesses.
According to a joint announcement on Thursday, the partnership will help drive Yotpo’s growth and product development trajectory as well as provide merchants with new ways to “connect with their customers and grow their businesses through innovative marketing tools and solutions.”
The two companies will work collaboratively to develop better shopping experiences and improve relationships between merchants and their customers as part of Shopify’s new development features, according to the statement.
Shopify was founded in Ottawa in 2006 and has become a leading global commerce company that helps entrepreneurs and sellers manage their retail business. The company says it works with over 1.7 million merchants
Article source: https://www.timesofisrael.com/shopify-invests-in-israeli-e-commerce-marketing-firm-yotpo/
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