LONDON, Sept. 2, 2021 /PRNewswire/ — As ecommerce brands prepare their marketing promotions for the 2021 holiday season, a new report suggests they should use web push messages as part of their mix to drive greater sales.
Omnisend’s research discloses that the average conversion rate for web push messages—which appear when a browser is open on any type of device—is 35.7%. In other words, one in three people who click on these opt-in notifications makes a purchase.
The findings are part of Omnisend’s Ecommerce Statistics Report: Email, SMS, and Push Message Marketing (H1, 2021).
Article source: https://www.prnewswire.com/news-releases/data-shows-ecommerce-brands-are-adopting-finding-success-with-web-push-messages-301368152.html
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