‘Text’ marketing is an effective tool for SMEs

Representative image | Source: Pixabay

Most people spend hours on mobile phones and handheld devices today. Smartphones are used for watching movies to sending clips and pictures on a real-time basis. In addition typing out messages is something we all do irrespective of whether we are young or old. It is mostly non-intrusive too. The range of subjects youngsters type out in text form is so wide that I will need pages after pages to just list them: politics, religion, polarisation, jokes, love bytes, and so on. So much so there is a

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