PHOENIX, Aug. 25, 2021 (GLOBE NEWSWIRE) — Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized guest engagement solutions that drive customer frequency and spend, today announced that WaBa Grill, one of the nation’s leading healthy rice bowl chains, has selected Mobivity SmartMessage to help extend its digital marketing program and connect with more guests. The brand-wide text message marketing program will be rolled out to all of WaBa Grill’s nearly 200 stores nationwide.
“We invest heavily in data-driven digital marketing and see the addition of SMS to WaBa Grills’ marketing technology stack as a critical channel for engaging with guests who might not be enrolled in our loyalty program and driving new customers into other digital program and channels,” said Mark Finnegan, Chief Marketing and Information Officer of WaBa Grill. “Mobivity’s ability to provide accurate attribution without a time-consuming POS system integration
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