In these days of social bubbles, crowded inboxes, and fake news, nothing quite cuts through as powerfully as SMS marketing – straight into the hands of the intended recipient, at the best possible moment. No wonder it’s regarded as the gold standard for both deliverability and open rates (which typically exceed 98%, within the first few minutes).
But developing the technology to deliver this channel effectively is complex. It doesn’t just involve native SMS, but requires effective integration with third-party apps like WhatsApp, Viber and Facebook Messenger, as well as compliant routing via a diverse range of global carrier networks.
Furthermore, that direct device access via mobile messaging is precious and easily revoked and blocked by a user who receives a badly timed message, an incorrectly segmented offer, or simply too many updates. So, SMS marketing is a mighty tool – which when poorly wielded can do more harm than good, to Article source: https://www.uctoday.com/unified-communications/mitto-pinpoints-the-perfect-spot-for-mapp/
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