By now, you’ve surely heard about the incredible levels of engagement possible through a short message service (SMS) program and the widespread growth in adoption of SMS throughout the nonprofit industry.
But some preconceptions are hard to overcome, like the belief that SMS is only the dominion of fundraisers at nonprofits with universal name recognition and an urgent mission.
If that was true once, it isn’t anymore.
Fundraisers at nonprofit organizations of all sizes and missions are seeing success building SMS programs to support wide-ranging goals, helping enhance supporter engagement efforts, from fundraising to advocacy to events.
First, a quick look back at early SMS use cases. In the aftermath of disasters, it was the Red Cross utilizing text-to-give functionality. You remember how this goes — during a substantial emergency, celebrities would gather for a telethon and “Text $5 to XXX to donate” would flash across the screen. Supporters from all over the Article source: https://www.thenonprofittimes.com/technology/sms-isnt-just-for-disasters-anymore/
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