Gaudreau agrees that membership pricing should be an area of emphasis. Previously, membership club pricing would be three to four times the package price. Eventually, the ratio went down to two to three times the price. Currently, a general industry standard is two times the price or less. A wash will often have a $15 individual package, and the unlimited wash club will be $25, for example.
Simple and complex marketing
For membership programs, Gaudreau states that one of the biggest steps to ensure great marketing is making sure all wash messaging is focused on the monthly clubs. This includes promoting membership programs on on-site signage, billboard marketing where applicable, electronic sign messaging, traditional print and radio media, etc.
Article source: https://www.carwash.com/membership-tips-tricks/
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