74% of Consumers Prefer Texting with Businesses if a Real Person is Texting Back

Almost three-quarters of consumers prefer texting as a means of communicating with businesses, providing a real person is texting back.

This was the finding of the communication and payment for local business providers, Podium’s, 2021 Local Business Messaging Trends report.

Consumers Favor Real-Life People Responding to Texts

The report involved Podium surveying 1,004 consumers across the US and Australia. Out of the consumers surveyed, 74% said they would be more likely to respond to a text from a business if they knew the person on the receiving end was real.

Half of the consumers said they would be more likely to respond to texts if the person they were communicating with introduced themselves.

21% of consumers report that are likelier to opt into local businesses’ SMS marketing lists than major chain or big-box companies’ lists.

The findings of the report provide some important insight for small businesses. They

Article source: https://smallbiztrends.com/2021/07/customers-prefer-texting-business-real-people.html