Intro To Push Marketing Part 1: What Is Push Marketing, And How Can It Enhance Audience Engagement?

Push marketing is an innovative method of engaging consumers at all phases of the customer journey. Push technology allows site visitors to opt in to receive web push notifications. Digital advertisers then use the first-party data collected by push technology to create personalized web push notifications for targeted segments of consumers.

This three-part series introduces push marketing — explaining what push marketing is, why push marketing is effective and how push marketing works. In part one, discover what push marketing is, the history of push and why brands and digital advertisers should deploy push marketing to maximize their campaign performance.

Web Push Notifications Are Web-Based Messages That Deliver Directly To Desktop Or Mobile Devices

Web push notifications hit the digital advertising market in 2013 and gained popularity in 2015 when Google Chrome brought support, making push marketing one of the newer marketing tactics available today. Web push

Article source: https://insights.digitalmediasolutions.com/articles/push-marketing-intro-part-1