Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding.
Five Elms Capital and others invested in the round to give Sendlane total funding of $23 million since the company was founded in 2018.
Though the company officially started three years ago, co-founder and CEO Jimmy Kim told TechCrunch he began working on the idea back in 2013 with two other co-founders.
They were all email marketers in different lines of business, but had some common ground in that they were all using email tools they didn’t like. The ones they did like came with too big of a price tag for a small business, Kim said. They set out to build their own email marketing automation platform for customers that wanted to do more than email campaigns and newsletters.
When two other companies Kim was involved in exited in 2017, he decided to
Article source: https://techcrunch.com/2021/07/22/sendlane-raises-20m-to-convert-shoppers-into-loyal-customers/
Recent Comments