LEHI, Utah, July 22, 2021 /PRNewswire/ — Podium, the leading communication and payments platform for local businesses, today released its 2021 Local Business Messaging Trends report, exploring what messaging and consumer preferences currently look like for brands, particularly local businesses. The report highlights that consumers crave personal, conversational messaging and that local businesses are uniquely positioned to win against online and ecommerce businesses with SMS marketing.
According to the data, it’s clear that people want the ability to hold conversational messaging with real people representing brands. Nearly three in four (74%) consumers reported that they would be more likely to text with a local business if they knew a real person was going to receive and respond to their message, as opposed to receiving automated messages. Furthermore, half (50%) of consumers report being more likely to respond to a text message from a business
Article source: https://www.prnewswire.com/news-releases/report-consumers-crave-personal-conversational-messaging-with-local-businesses-301339278.html
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