As an entrepreneur, you need to know who your customer is and build your customer profile. A customer profile consists of demographics (age, income, and gender) and psychographics (values, opinions, attitudes, and lifestyles). What are things your customer cares about? What other brands or services do they use or shop at? How do they shop? Understanding your customer profile helps you make better marketing and sales decisions.
Article source: https://www.inc.com/inc-masters/how-to-get-your-first-100-online-customers.html
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