Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact, options exist. Text messaging, or SMS, is growing in popularity with consumers and brands, and research suggests it may be much more effective.
Consider:
- SMS messages enjoy an open rate of more than 90 percent.
- 75 percent of consumers are comfortable receiving SMS messages from brands if they have opted in for the service.
- 64 percent of consumers think businesses should contact them via text messages more often than by other means.
- 77 percent of consumers have a positive perception of companies that offers SMS.
- 83 percent of millennials open SMS messages within 90 seconds of receiving them.
SMS marketing is particularly useful for the cannabis industry. Many traditional outlets including search engines, social media platforms, newspapers, radio, and television are off-limits to this industry. But even if
Article source: https://mgretailer.com/business/for-effective-sms-marketing-pick-the-right-approach/
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