HBO Max dishes on ‘Gossip Girl’ via Community text app

Dive Brief:

• HBO Max is teaming with text messaging platform Community to promote its reboot of “Gossip Girl,” per an announcement shared with Marketing Dive.
• Fans who text the number +1 (917) 809-4277 will receive exclusive “Gossip Girl” content up until the show’s launch in July, and those who call the number will hear the familiar voice of the show’s eponymous character reveal a key part of the new series.
• The partnership sees HBO Max optimizing a mobile platform to stir up excitement for its latest streaming content. While TV networks and streaming services continue to market digitally as a result of the pandemic, mobile channels like Community are proving their value as effective methods of engaging fans at scale.

Dive Insight:

Through Community’s SMS offering, HBO Max is hoping to provide an immersive fan experience while building excitement for its reboot of “Gossip Girl.” Fans who text or call the official number can

Article source: https://www.marketingdive.com/news/hbo-max-dishes-on-gossip-girl-via-community-text-app/601246/