Hot on the heels of releasing an e-book on how text message marketing can be used to convert real estate leads into clients, Podium has revealed the dos and don’ts of a successful SMS marketing campaign.
Podium regional sales director Sean Smit explained SMS marketing offered numerous advantages to agents.
“When was the last time you enjoyed a 98 per cent open rate on one of your emails?” he asked.
“At Podium, we focus on SMS is because it’s personal, it’s convenient, it’s how most consumers want to engage with each other and a business, and it’s where the customer’s attention is.”
Noting email marketing often saw a marketing message fighting for attention in a junk folder or an inbox, Sean said text message allowed the recipient to view the content immediately.
But in real estate, text marketing best practice isn’t about the traditional “just listed, just sold”,
Article source: https://eliteagent.com/the-dos-and-donts-of-sms-marketing/
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