Headset and springbig Announce New Integration Enabling Retailers to Design Hyper-Targeted Marketing Campaigns

SEATTLE, June 15, 2021 /PRNewswire/ — Headset, the leading provider of data and analytics to the cannabis industry, and springbig, a leading provider in cannabis loyalty marketing and communications technology, today announced a new integration that gives retailers access to one of the most comprehensive marketing analytics solutions in the industry. For customers that use Headset Retailer Premium and springbig, this seamless API integration offers data-driven consumer analytics that allow retailers to better understand their existing customers and create marketing campaigns that are tailored to reach core customer segments.

This integration combines data gathered from marketing campaigns, purchasing behavior and product performance to build a 360-degree view of each customer. Retailers can now utilize this audience-building tool, complete with data-driven segmentation filters to create focused lists in a cost-effective and impactful way. These new consumer segment filters enable retailers to maximize campaign

Article source: https://www.nbcrightnow.com/news/state/headset-and-springbig-announce-new-integration-enabling-retailers-to-design-hyper-targeted-marketing-campaigns/article_d69e14cc-6a89-5858-83fc-9592f1847578.html