Nigerian designer Adesola (Addie) Elabor launched her Philadelphia-based ready-to-wear African fashion brand D’IYANU in 2014 after quitting a job she didn’t enjoy to focus on what she loves.
Born in Nigeria, she moved to the U.S. with her family when she was six. And although she struggled to fit into the American lifestyle, she would learn to accept and embrace her uniqueness and African roots. In the end, after seeing an opportunity for a ready-to-wear African-inspired line and seeking to express her heritage through clothing, she quit her corporate job to launch her fashion business, which hit $1 million in sales in two and a half years.
In this interview with Face2Face Africa, Elabor tells how her business began, what her challenges have been amid the pandemic, and how she is transforming the fashion industry.
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