Sinch — the Swedish company that provides a suite of services for companies to build communications and specifically “customer engagement” into their services by way of APIs — has made yet another acquisition in its global march to scale up its business and compete more squarely with Twilio. The company today announced that it has acquired MessageMedia, a provider of SMS and other messaging services for businesses to manage customer relations, user authentication, alerts and more.
The acquisition is being made for $1.3 billion — comprised of $1.1 billion in cash and the rest in shares (or in Sweden’s currency, SEK10,745 million in total based on Sinch’s share price and yesterdays exchange rate). The deal is expected to close in the second half of this year.
The deal is notable not just for giving Sinch a major inroad into the world of business SMS, but
Article source: https://techcrunch.com/2021/06/09/sinch-snaps-up-messagemedia-for-1-3b-to-compete-with-twilio-in-business-sms-services/
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