Every marketer today needs to adopt a hyper-focused strategy to create a seamless customer experience, but this can’t happen without the right martech, David Greenberg, CMO at Act-On shares a few of his top martech adoption and marketing thoughts in this QnA:
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Welcome to this martech chat David, tell us more about Act-On’s marketing journey through this still largely ongoing pandemic and some of the martech that helped drive goals during this time?
It has been a challenging, uncertain year and Act-On is not exempt from that. We met the adversity head-on and doubled down on the belief that growth marketing automation is the future of our industry. The pandemic reinforced our belief that companies need to be strategic in their messaging by not only personalizing customer experiences through the entire lifecycle, but showing empathy and value to customers in a difficult time. We also had the opportunity to accelerate our digital Article source: https://martechseries.com/mts-insights/interviews/martech-interview-with-david-greenberg-cmo-at-act-on/
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