Rytis Lauris, CEO at Omnisend
SMS was a breakout channel in 2020, with more brands adopting and incorporating SMS marketing into their strategies than ever before. With that success has also come abuse from illegitimate senders, and mobile carriers say, “no more!”
Mobile carriers ATT Inc. and T-Mobile U.S. Inc. announced plans to ban shared short codes for commercial A2P (application-to-person) messaging. The ban was initially scheduled to go into effect on March 1 but has been pushed back three months to June 1. For retailers, this means they’ll no longer be able to share the same short codes for promotional SMS messaging.
What are shared short codes and why are they being banned?
Short codes are five- to six-digit sending numbers that companies use to send SMS marketing messages to their customers. Because of their high throughput (sending speed) and shared cost, sharing
Article source: https://www.digitalcommerce360.com/2021/05/11/mobile-carriers-are-banning-shared-short-codes-heres-what-it-means-for-ecommerce/
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