Twitter has long been a great community-building and outreach tool for a wide range of brands and marketers.
But are you also using tweets to boost direct conversions?
It takes dedicated effort, and a more specific approach, but you can also generate sales from your tweets.
Here’s how to do it:
1. Use Twitter to Better Control Your Branded Search
Not many brands realize how important their branded search results are.
According to Google, at least 50% of people who know your name will still search Google to learn more about you before buying.
And what will your customers see there?
Believe it or not, your Twitter feed may be the first thing that comes up when searching Google for your brand name. Google uses a specific rich snippet for Twitter search results by pulling the most recent tweets from your feed and showing them in the SERP:
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