B2C messaging isn’t slowing down, but it is evolving. So says a new study from MessageGears, a marketing platform, and UpWave, a brand intelligence company, which looked at the digital marketing trends of B2C marketers at mid-to-enterprise level brands.
The study involved enterprise companies with over $100 million in annual revenue and which send out five million-plus emails in a month. Frankly, it generated a complete brain dump of data, so to help me digest some key points, I spoke with MessageGears, VP of Marketing Will Devlin.
First up, and this isn’t a big surprise, over 90% of respondents said digital messaging – email, SMS, text – remains extremely important compared to other marketing strategies, seen as critical to the business goals of a company.
The majority of messages are still email. For example, in 2019, 41.1% of study respondents sent between
Article source: https://diginomica.com/b2c-marketing-trends-point-more-messages-improved-relevance
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