Is SMS marketing a fruitful messaging channel in today’s business environment? Lauren Weinberg, Global Head of Marketing and Comms at Square weighs in with a few thoughts while sharing a few key marketing tips in this chat:
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Tell us a little about yourself Lauren…we’d love to hear about your role, a typical day at work and how that changed for you and your marketing team in light of the Covid-19 pandemic?
I’m currently the Global Head of Marketing and Comms at Square where I drive marketing and comms strategy across the globe. With this, I’m tasked with reaching businesses by putting valuable information and products in front of them that will help them start, run, grow, and adapt their business.
Every day is different! There are some days where our sole focus is reviewing briefs and creative for upcoming campaigns and some where we’ve dedicated time to brainstorming how Square can Article source: https://martechseries.com/mts-insights/interviews/martech-interview-with-lauren-weinberg-global-head-of-marketing-and-comms-at-square/
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