Act-On Software Launches SMS Channel Backed By Full Power of Automation

First-of-kind, native solution in Act-On’s platform allows marketers to take full advantage of SMS as a primary automation channel

Act-On Software, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns. Built directly into Act-On’s platform, the solution far surpasses other competitive offerings of SMS “bolt-ons” and empowers marketers to leverage SMS as a fully integrated, primary marketing automation channel. With the ability to build SMS automated campaigns ahead of time or send direct SMS messaging on the fly, Act-On users can now leverage the power of direct and personalized mobile engagement to improve the experience for their customers.

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“Our focus has always been making our customers successful and our SMS automated marketing solution gives them the means to

Article source: https://martechseries.com/sales-marketing/customer-experience-management/act-on-software-launches-sms-channel-backed-by-full-power-of-automation/