Toronto-based company with uniquely unified multichannel marketing automation platform acquires the Australian e-commerce platform, Neto, for 58 Million CAD.
The acquisition of Neto by Maropost is one of the latest developments to come out in the e-commerce industry, as reported by Betakit in one of their more recent articles.
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Ross Andrew Paquette, the CEO, chairman, and founder of Maropost told Betakit that the goal for this acquisition was to leverage the Neto’s team knowledge of e-commerce and evolve Maropost’s own e-commerce offering.
As a company, Maropost’s mission has always been to simplify customer engagement for B2C brands and retailers and enhance customer experience. To accomplish this, Maropost now has multiple products on offer that provide the tools and solutions required for processes that enable its users to automate their marketing processes (be it involving
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